For the conceptual Karise brand, we sought to encapsulate the serenity and richness of the fall season. Central to our design is an evocative illustration that serves as the heart of the brand's storytelling—a woman at peace with the nature's transformative period. The artistic choice of watercolors brings a soft, fluid quality to the brand, embodying Karise's handcrafted artistry.
In the packaging design, warm, muted tones and elements like scattered leaves and migratory birds reinforce the theme of transformation. We opted for a clean, modern typography to complement the organic feel of the imagery, creating a balance between tradition and contemporary elegance. This design choice reflects the collection's dual nature—rooted in the Korean heritage of natural skincare, yet forward-looking in its approach to beauty and wellness.
In bringing these elements together, the project tells a cohesive story: Karise is not just offering a product, but an experience—a sensory journey through the enriching landscape of autumn, crafted to nourish the skin and soothe the soul. Every aspect, from the tactile quality of the packaging to the visual allure of the branding, invites engagement and underscores the brand's commitment to artisanal quality, natural ingredients, and the art of self-care.
Project/
Brand Identity
Packaging Design
Creative Direction
Project/
Brand Identity
Packaging Design
Creative Direction
Brand Narrative
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